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By Thursday evening, the company had still not recovered, with a share price of .27 US just after markets closed.A spokesperson for Match Group would not comment on the falling share price."We're flattered that Facebook is coming into our space — and sees the global opportunity that we do — as Tinder continues to skyrocket," the company said an emailed statement from Mandy Ginsberg, Match Group's CEO.

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"Clearly, part of this is an attempt on Facebook for public relations reasons to try to turn the page to have the media cover Facebook by looking at a different aspect of the company rather than talking about privacy concerns that users are having," he said.

"It's a very convenient coincidence, if it is purely a coincidence."Facebook CEO Mark Zuckerberg did acknowledge people may have privacy concerns as he announced the dating service at its conference for software developers in California on Tuesday.

"[It's] an interesting move," said Fuyuki Kurasawa, an expert in social media and digital culture at York University in Toronto.

The timing may seem like "a very odd choice in terms of addressing issues of privacy," but Facebook's foray into the booming online dating industry actually makes sense from a "strategic and business perspective," he said.

Adding a dating app could also help reinforce Facebook's attempt to brand itself as "a community of users," according to Kurasawa.

In his announcement, Zuckerberg clearly tried to differentiate his planned dating service from others by emphasizing it would be a place "for building real long-term relationships ...

not just hook-ups." Fuyuki Kurasawa, an expert in social media and digital culture at York University, said Facebook's foray into the online dating industry is a strategic way to attract more users and increase the engagement time of those already using the platform.

(Fuyuki Kurasawa)Although there's no way to know for sure if Facebook can actually deliver those meaningful relationships, its access to data about users does suggest it could succeed in matching people for dates, said Ramona Pringle, an associate professor at Ryerson University in Toronto and a technology columnist for CBC.

"They [already] have these well-rounded profiles," Pringle said.

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